MOCA is joining forces with Smashbox Cosmetics and our sister label IAMSOUND this summer to present three exciting nights of art and music colliding under one roof. PLAY MOCA aims to bring together a diverse group of musicians and artists to collaborate in a series of visual and musical performances, highlighting the cultural vitality and diversity of the city of Los Angeles. Curated by IAMSOUND and their newest signee, IO ECHO, each night will feature a unique lineup of some of the music world’s most exciting new performers paired with contemporary visual artists from dance, fashion, multimedia and theatrical backgrounds. Helping to round out the festival will be COCO, an L.A.-based design group, including alumni from SCI-ARC, L.A.’s internationally renowned architecture school, who will help transform the space into an otherworldly performance venue. “There is increasing interchange between artists, musicians, and designers. It is exciting to present these collaborative performance projects that reflect the new creative convergence in Los Angeles, ” said MOCA Director Jeffrey Deitch. “Being involved in a project that has the goal to expose MOCA through visual art and music is something I am very proud of. This collaboration speaks not only to the L.A. culture but to who we are as a brand, where art and music are a part of our everyday lives,” said Davis Factor, Smashbox Founder “I like to walk through museums with headphones. Trying to combine art and music is my goal. In work or play, the two enhance everything in life. I am thrilled to be a part of this event,” commented Drew Barrymore. “IAMSOUND is thrilled to be to be curating PLAY MOCA with IO ECHO and the MOCA team,” added IAMSOUND. “As a Los Angeles-based record label, we loved the idea of a music series like this, which brings together all aspects of the Los Angeles creative community.” PLAY MOCA follows a series of cross-disciplinary projects, performances and exhibitions presented by MOCA since 2009 to attract diverse and broader audiences to the museum through the convergence of contemporary art with music, film, design architecture, fashion, food, books, and dance. The MOCA exhibition Art in the Streets drew over 200,000 visitors to the museum in 2010 and incorporated a dedicated community film workshop supported by Levi’s. This year Transmission LA: AV Club, curated by Mike D, attracted more than 30,000 visitors over a 16-day period for a multimedia exhibition, a series of musical performances, and a pop-up restaurant and book store at The Geffen Contemporary at MOCA. This month and next, MOCA will present Framework, a series of three collaborative performances between L.A. Dance Project/Benjamin Millepied and L.A. artist Mark Bradford in the galleries at MOCA Grand Avenue. These programs, which reinforce the museum’s mission to engage with and present the work of significant artists today, are a reflection of L.A.’s rich, crossover creative community, for which the museum is a platform. In September this year, MOCA will launch MOCA TV, a new contemporary art channel, which is part of YouTube’s Original Channels initiative and will expand the museum’s program to a global, online audience. IAMSOUND and Smashbox are committed to showcasing exceptional talent and supporting progressive and independent art, and the inaugural year of PLAY MOCA aims to capture that spirit with not to miss events. Friday, July 27 The Geffen Contemporary at MOCA 6-10pm Performances by Salem and IO ECHO Artist: Drew Barrymore DJ: Health Friday, August 17 The Geffen Contemporary at MOCA 6-10pm Performances by Zola Jesus and Active Child Artist: L.A. Dance Project / Benjamin Millepied and Rodarte DJ: Victoria Bergsman (Taken By Trees) Friday, August 24 The Geffen Contemporary at MOCA 6-10pm Performances by Cults and Lord Huron Artist: Emmett Malloy DJ: Special guest All events are FREE, from 6-10pm, at The Geffen Contemporary at MOCA. Free ticket reservations through brownpapertickets.com are required for each performance. MOCA members will be granted priority access to reserve tickets. For more information, see moca.org. PLAY MOCA is presented by Smashbox Cosmetics and curated by IAMSOUND and IO ECHO.